After an event entirely dedicated to male beauty was the time to gather influencers, friends and readers of Channel Male to a happy hour where the talk this time was about jeans. For this we rely on the hospitality of Levi’s that had all the guys in your central office in São Paulo and had a chat with super interesting about the denim.
How was the event Men Experience Levi’s + Channel Male
Call the headquarters of Levi’s office is a heresy, the location has a showroom flawless where it was possible to know in future releases of the brand and know that it was developed to please the target audience of the designer.
The showroom also served as a space for the presentation that included a brief introduction to the history of jeans and its role in various periods of the TWENTIETH century, showing also how the Levi’s innovated to adapt to the changes of aesthetic and cultural of each period.
The staff also got on the inside of the trims of jeans and the trends that have emerged in recent years, some provided by Levi’s long before they become a fever in the whole world!
In a space that is a replica of a standard shop Levi’s rolled a chat more informal, with a presentation of the products of the collections that are in the stores and special pieces such as these pants from line Commuter, especially developed for cyclists and that repels water. Also, this was the time to ask questions, and learn fun facts about jeans and its development.
At the end of the meeting (and a few beers after) the guests were presented with a novelty of the brand: the Levi’s 501 Skinny, a version more accurate to the body of the classic and celebrated model created by Levi Strauss for more than a century and one of the biggest hits of the jeanswear world.
Here are some more shots of the Men Experience Editing Jeanswear:
To learn more about the launch of Levi’s visit: www.levi.com.br
Note: soon we will have more events of this type, stay tuned for how to participate!